Outstanding category integration enterprise -- Open and enterprising, win-win cooperation Hangzhou Chunyuan Trading Co. Ltd., founded in 1995

Hangzhou Chunyuan Trading Co. Ltd., founded in 1995, is a cosmetics agent company. Based on the position as “outstanding category integration enterprise” and philosophy of “Open and enterprising, win-win cooperation”, Chunyuan initiated a new marketing and sales model of global imported cosmetics, rooted in the China market and supported by global resources. Thus, Chunyuan gradually becomes a comparatively influential comprehensive cosmetic distribution enterprise.

As a company with 22-year experience in the field of cosmetics, Chunyuan maintains good relationships with many offline channels such as CS channel distributors, KA channel distributors and shopping malls. The total amount of offline partner stores exceeds 10,000 nationwide. Chunyuan has established a comprehensive, three-dimensional and multi-channel offline marketing network. Meanwhile, Chunyuan works with multiple mainstream e-commerce platforms in China, such as Tmall, Taobao, Vipshop, JDcom, Yunji, Xiaohongshu (Red) and etc. The effective layout of online platforms contributes to the widespread online distribution system and achieve a comprehensive coverage of distribution. Regarding the supply chain, Chunyuan owns an intelligent modern storage and logistics center with an area of 15,000㎡ and this offers firm support and guarantee of stable and high-quality delivery service.

For the sake of optimizing and integrating imported cosmetics brand and so as to build up a one-stop retail shop with fashionable imported products, Chunyuan, in October 2015, was granted the authorization of nearly 30 popular imported brands and launched “Chunyuan·Youxuan[imported fashion outlet]” program. Four essential attributes of the products in the program are in common: popular imported products; complete certificates and documents; first-level official authorization; and maximization of customer interests. The program covers a wide range of worldwide famous brands, including Korean popular cosmetic brand the SAEM, innovative high-functional bio-cosmetic brand NEOGEN, No.1 makeup from YG Entertainment INC. moonshot, No.1 makeup brand in Israel GA-DE, initial brand of ampoule mask Mediheal, Japanese essential oil wash care brand Diane and etc. The business scope covers eight categories: skin care, make up, masks, body care, hair care, oral care, men care and fragrance and incorporates over 1,000 SKUs. In the future, Chunyuan will continue to explore international markets of Japan, Europe, America, Australia, New Zealand, promote the strategic layout of brand globalization and establish a globalized beauty platform.

With the strong brand integration capability, Chunyuan initiates the model of self-selection fashion imported cosmetic store—beWaoo. It now becomes a popular and promising specialized store and achieves the transformation and upgrading of the combination of brands, distributors and retail stores.